insights WordPress Analytics Plugin

TrueAna: See what's truly happening in your WordPress site

Every reports inside WP Admin — Connect Google Analytics in few clicks. Get a real analytics dashboard inside your WP admin — no tag manager, no custom code, no switching tabs.

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verified_user 7-day money-back guarantee star 5.0 / 5 from 30 reviews

TrueAna analytics dashboard showing sessions, revenue, and engagement charts

trending_up

+34.8%

Engagement rate

shopping_cart

312 orders

This month

group

12,840

Sessions

payments

$8,204

Revenue

speed Real-Time
Analytics shopping_cart WooCommerce Reports
verified_user GDPR
Suppport ads_click Click
Tracking search Search
Console autorenew Subscription
Analytics tune Custom Dimension
play_circle_filled Video
Tracking

extension All Features

Everything your WordPress site needs

Lightweight GA4 tracking, built-in analytics, WooCommerce reports, form tracking, and multi-platform integrations — all in one plugin.

link

Free

One-Click GA4 Connection

Link your GA4 property via OAuth in seconds. No manual code, no theme file edits. Measurement ID entry also supported.

bolt

Free

Lightweight & Performance-Safe

Uses async gtag.js with near-zero impact on page speed. No render-blocking, no layout shift.

people

Free

Audience Reports

Country, language, device category, and age group, with period-over-period comparison on core stats.

travel_explore

Free

Acquisition Reports

Default channel groups, exact source/medium pairs, and screen resolution breakdowns.

insights

Free

Behavior Reports

Top pages, average time on page, and demographic reports: age group, gender, and operating system.

widgets

Free

WordPress Dashboard Widgets

5 free widgets on your wp-admin home screen — overview chart, country, language, device, and quick stats.

shopping_cart

Free

WooCommerce Event Tracking

Fires view_item, add_to_cart, begin_checkout, purchase, and refund using the full GA4 e-commerce event schema — 30+ events total.

privacy_tip

Free

IP Anonymization (GDPR)

GDPR-compliant IP masking built in. Enable with one toggle — no code changes needed.

thumb_up

Free

Facebook Pixel Integration

Add your Meta Pixel ID and track PageView, ViewContent, AddToCart, and Purchase events — no code editing needed.

ads_click

Free

Google Ads Conversion Tracking

Add your Google Ads conversion label to fire a conversion event with revenue value and transaction ID on purchase.

block

Free

Admin Exclusion

Exclude administrator sessions from GA4 data automatically. Keep your analytics clean without manual filtering.

open_in_new

Free

Enhanced Link Attribution

Accurately differentiate between multiple links to the same URL on a single page.

article

Pro

Content Performance Reports

Author, category, tag, and post-type breakdowns, powered by 4 custom dimensions.

store

Pro

WooCommerce Conversion & Journey Reports

Product revenue, purchase funnel by device, source-based revenue, and region rankings.

subscriptions

Pro

WooCommerce Subscriptions Dashboard

MRR, ARR, churn rate, renewals, and subscriber lifecycle — 5 sub-tabs, computed directly from WooCommerce data.

sensors

Pro

Real-Time Reports

Live active users refreshed every 30 seconds, across 4 sub-tabs — Overview, Audience, Acquisitions, Behavior.

stacked_bar_chart

Pro

Google Ads & AdSense Reports

Ad impressions, clicks, and cost by campaign, search queries, and ad network split. AdSense revenue and clicks by page.

assignment

Pro

Form Conversion Reports

Views, submissions, and conversion rate per form — across 10 supported WordPress form plugins.

play_circle

Pro

Video Performance Reports

Starts, completions, completion rate, and average watch depth per video title — GA4-native, YouTube embeds.

tune

Pro

11 Custom Dimensions

Author, category, tag, post type, user role, user ID, form, and subscription data as GA4 custom dimensions.

table_chart

Pro

Custom Report Builder

Combine any dimension and metric, choose a chart type, filter, and pin the result as a dashboard tab.

security

Pro

5 More Ad Platform Pixels

Bing UET, TikTok, Pinterest, Snapchat, and LinkedIn Insight Tag.

mark_email_read

Pro

Scheduled Email Reports

Daily, weekly, or monthly HTML report emails, to any number of recipients.

ads_click

Pro

Click Tracking Reports

outbound link clicks and file downloads, with link URL, link text, file name, and the exact page each happened on.

flag

Pro

Campaign Performance Report

Sessions, engagement rate, conversions, and revenue broken down by campaign, source/medium, and term

Pro

Search Console Reports

landing page and query performance, monthly ranking trend, and device breakdown

format_list_bulleted

Pro

Integration Status

Track integration for your Google Analytics and Fix the issues before it arise.

bar_chartAnalytics Reports

3 free + 15 Pro dashboard tabs, built into WordPress

Audience, Acquisition, and Behavior are free. Content Performance, WooCommerce, Real-Time, Subscriptions, Ads, AdSense, Forms, Campaign Performance, Click Tracking, Video and Other Pro Reports all require Pro — switch between all of them without leaving WP Admin.

Report Sections

language Acquisition

people Audience

remove_red_eye Behavior

shopping_cart WooCommerce

ads_click Google Ads

attach_money Google Adsense

assignment Form Tracking

play_circle Video Tracking

loyalty Performance

insert_chart Journey

Acquisition Reports

Traffic channels, source/medium, and screen size breakdowns.

Audience Reports

Country, language, device, age group, and gender breakdowns with trend comparison.

Behavior Reports

Top pages, avg. time-on-page, age groups, OS, and gender breakdowns.

WooCommerce Report

Revenue, add-to-carts, orders, and conversion rate for the selected period.

Google Ads Report

Clicks, ad cost, and per-page AdSense revenue vs. the previous period.

Google Ads Report

Clicks, ad cost, and per-page AdSense revenue vs. the previous period.

Form Conversion Report

Views, submissions, and conversion rate per form — compared to the previous period.

Video Performance Report

Video starts, completions, completion %, and average watch depth per title.

Product Performance Report

Find latest performance of your product in woocommerce store using this report.

User Journey Report

Find how users purchasing product and what is cart drop off at various points in woocommece store.

track_changesEvent Tracking

Every interaction, automatically tracked

TrueAna fires GA4-native events for forms, videos, WooCommerce, and integrations — no GTM, no custom code required.

assignment

Form Tracking

Views, submissions, and conversion rate per form across 10 supported WordPress form plugins.

CF7WPFormsGravityNinjaElementorDiviFluentMailchimpWS FormFormidable

play_circle

Video Tracking

Starts, completions, and watch depth. Built on GA4's own native video engagement tracking — enable Enhanced Measurement in your GA4 property.

YouTube (GA4-native)

shopping_cart

WooCommerce Events

Full GA4 e-commerce schema from product view to refund — 30+ events, fired automatically and free.

view_itemadd_to_cartpurchase

loop

WooCommerce Subscription Events

10 lifecycle events — created, renewed, cancelled, expired, and more — requires WooCommerce Subscriptions.

createdrenewedcancelled

account_tree

Enhanced Link Attribution

Accurately differentiate between multiple links to the same URL on one page.

Free

campaign

Facebook Pixel

PageView, ViewContent, AddToCart, and Purchase events — enter your Pixel ID and done.

PageViewAddToCartPurchase

ads_click

Google Ads Conversion

Add your Google Ads conversion label to fire a conversion event with revenue value and transaction ID.

Free

person_off

Admin Exclusion & IP Masking

Exclude admin sessions from data. Anonymize IPs for GDPR compliance — one toggle each, both free.

GDPRAdmin filterIP mask

hub Integrations

Connects with your entire stack

TrueAna integrates with the most popular WordPress plugins and ad platforms — setup takes seconds, not hours.

Each integration is configured directly inside the TrueAna settings panel. No separate plugins or code snippets required.

analytics

Google Analytics 4

Free · Core · OAuth + gtag.js

shopping_cart

WooCommerce

Free · 30+ e-commerce events

thumb_up

Facebook / Meta Pixel

Free · Pixel ID · Page & cart events

ads_click

Google Ads (Conversion Tag)

Free · Conversion tracking

attach_money

Google Ads (Reports Dashboard)

Pro · Cost, traffic & search query reports

payments

Google AdSense

Pro · Revenue by page reports

manage_search

Bing / Microsoft UET

Pro · UET tag · conversions

music_note

TikTok Pixel

Pro · Pixel code · ad performance

location_on

Pinterest Tag

Pro · Tag ID · retargeting

work

LinkedIn Insight Tag

Pro · Partner ID · B2B tracking

add_a_photo

Snapchat Pixel

Pro · Pixel ID · ad audiences

assignment

10 Form Plugins

Pro · CF7, WPForms, Gravity, Ninja, Elementor, Divi, Fluent, Mailchimp, WS Form, Formidable

subscriptions

WooCommerce Subscriptions

Pro · MRR, churn, retention dashboard

video_library

YouTube Embeds

Pro · GA4-native video engagement events

verified_user

Consnet Plugins

Google Consent Mode v2 supported

table_chart

Custom Report Builder

Pro · Any GA4 dimension + metric

tune Custom Dimensions · Pro

Richer data with custom dimensions

Send WordPress-specific attributes as GA4 custom dimensions. Each dimension can be toggled individually from the plugin settings.

person

Author

Track which author drives the most engaged traffic. Only fires on singular posts/pages.

Tag

Granular tagging data in GA4. Map engagement back to specific content tags.

article

Post Type

Differentiate between posts, pages, products, and custom post types in your GA4 data.

supervisor_account

User Role

Segment analytics by WordPress user role — subscriber, editor, customer — or 'guest' for logged-out visitors. Sent on every page; User-scoped.

fingerprint

User ID

Cross-device attribution for logged-in visitors, using a persistent WordPress user ID. User-scoped; only sent when logged in.

assignment

Form ID

Identifies which form on your site an event belongs to — powers the Form Conversion Report.

badge

Form Name

The human-readable form name, paired with Form ID for per-form breakdowns.

loop

Conversion Type

Distinguishes new vs. renewal vs. re-subscription purchases for WooCommerce Subscriptions.

subscriptions

Subscription ID

Identifies which subscription an event belongs to, for subscription-level reporting.

autorenew

Subscription Renewal Count

How many times a subscription has renewed — used in retention and churn analysis.

add

More Will Come Soon

We are working to improve plugin by adding more custom dimensions.

mark_email_read Email Reports · Pro

Analytics delivered to your inbox

Set it and forget it. Scheduled email reports bring your key metrics directly to you — no login required.

analytics TrueAna Weekly Report — yoursite.com

Users 8,412 ↑12.3%

Sessions 14,218 ↑8.7%

Revenue $3,142 ↑21.4%

Conversions 348 ↑21.4%

Bounce Rate 41.2% ↑2.1%

Automated weekly, monthly, or daily digests

Choose from 4 sections — Audience Overview, Google Ads, Google AdSense, and (if WooCommerce is active) WooCommerce Conversions — set your recipients and frequency, and TrueAna sends a clean HTML email with period-over-period comparisons.

schedule Daily, weekly, or monthly frequency

people_outline Multiple recipients per site

dashboard_customize 4 sections — Audience, Google Ads, AdSense, WooCommerce

compare_arrows Period-over-period comparison in every section

new_releases No login required — just open your inbox

Day

Money-Back
Guarantee

verified_userRisk-Free Purchase

Try TrueAna Pro completely risk-free

We stand behind every Pro purchase. If you're not fully satisfied for any reason, contact us within 7 days of purchase and we'll issue a full refund — no questions asked.

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Full refund within 7 days of purchase — no questions asked
check
Simple one-email process — fast and completely hassle-free
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No complicated paperwork or cancellation hoops
check
Secured by Freemius — trusted payment platform for WP plugins

workspace_premiumGet Pro — Risk-Free

infoRefund requests must be submitted within 7 days of the original purchase date.

shopping_cartWooCommerce

Complete WooCommerce
analytics in one view

TrueAna tracks every step of the WooCommerce purchase journey using the official GA4 Measurement Protocol — from first product view to refund.

check

Product Performance Reports — revenue, views, add-to-carts, and purchases per product
check

Purchase Journey Funnel — device-level breakdown of the complete shopping funnel
check

Source-Based Revenue — which traffic channel drives the most WooCommerce revenue
check

Region Revenue Analysis — state and region rankings by total revenue generated
check

WooCommerce Subscriptions — subscription lifecycle event tracking built in

starWordPress.org Reviews

Trusted by WordPress users worldwide

★★★★★

5.0

30 verified reviews

30 five-star · 0 lower ratings on WordPress.org

ints

January 2026

★★★★★

TipTop

Very good! Clean integration and the dashboard is intuitive right out of the box. Exactly what I needed.