campaign Campaign Performance · Pro

See which campaigns actually drive results

TrueAna breaks down every session by campaign, source/medium, and term — sessions, engagement rate, conversions, and revenue, each compared automatically against your previous period.

route Full source/medium/term attribution compare_arrows Automatic period comparison payments Revenue tied to campaign analytics No GTM required
workspace_premium Get Pro — $49/year analytics See Campaign Metrics
3
Dimensions tracked (campaign, source/medium, term)
4
Core metrics per row
Live
WooCommerce revenue attribution
2
Comparison periods
help_outline Overview

Campaign attribution, inside WP Admin

TrueAna automatically captures the full GA4 campaign dimension set for every session — no manual UTM auditing or spreadsheet exports required.

route
Pro
Sessions per campaign
Total sessions broken down by campaign name, source/medium, and term — down to individual UTM combinations.
bolt
Pro
Engagement rate per campaign
See which campaigns bring visitors who actually engage, not just traffic that arrives and leaves immediately.
check_circle
Pro
Conversions per campaign
Every conversion event tied back to the exact campaign that drove it, not just the last-touch channel.
payments
Pro
Revenue attribution
For WooCommerce stores, order revenue is attributed to the specific campaign, source, and medium that led to the sale.
compare_arrows
Pro
Period-over-period comparison
Every metric shown alongside its previous-period value and percentage change — no manual date-range switching.
category
Pro
Works with any UTM structure
No special tagging convention required — TrueAna reads whatever utm_campaign, utm_source, utm_medium, and utm_term values you're already using.
lightbulb Use Cases

Questions this report answers

Marketing spend decisions backed by real attribution data.

route
Which paid campaign actually generates revenue?
Compare revenue per campaign, not just click volume — a campaign with fewer clicks but higher-intent traffic can outperform a bigger one.
bolt
Is our email newsletter driving engaged sessions?
Check engagement rate for the newsletter source/medium specifically, rather than guessing from open rates alone.
compare_arrows
Did last month's campaign change improve results?
Period-over-period comparison shows whether a new ad creative, landing page, or targeting change moved the needle.
category
Which referral partner sends the highest-quality traffic?
Compare engagement rate and conversions across different referral sources, not just raw session counts.
payments
What's our actual cost per acquisition by channel?
Combine campaign revenue data with your known ad spend to calculate real ROI per channel, outside the dashboard.
data_object
Are UTM parameters being applied consistently?
A high volume of "(not set)" rows signals missing or inconsistent UTM tagging across your campaigns.
compare_arrows Free vs Pro

Campaign Performance is fully free

Every metric on this report is included in the free plugin — no upgrade required to see full campaign attribution.

Capability Free Pro · $49/yr
Campaign Performance Report (Pro)
Sessions by campaign, source/medium, term remove check
Engagement rate per campaign remove check
Conversions per campaign remove check
Revenue attribution (requires WooCommerce) remove check
Period-over-period comparison remove check
Pro-Only Additions
Custom Report Builder (save & pin this view) remove check
Scheduled email delivery of this report remove check
help_outline FAQ

Common questions

Everything you need to know about this report.

What does "(not set)" mean in the Term column? add
GA4 only populates the Term dimension when a campaign URL explicitly includes a utm_term parameter — most traffic won't have one, which is normal, not an error.
Do I need to tag my links with UTM parameters? add
Only for traffic you specifically want attributed to a named campaign — organic, direct, and referral traffic are detected automatically without any tagging.
Is this report available on the free plan? add
Yes — the full Campaign Performance report, including revenue attribution, is included in the free plugin.
How is "previous period" calculated? add
It's the immediately preceding period of equal length to whatever date range you've selected — a 30-day view compares against the 30 days before it.
Does revenue require WooCommerce? add
Yes — the revenue column populates from WooCommerce order data tied to the session. Without WooCommerce active, this column will always show 0.

See your own campaign data

Connect your Google Analytics 4 property and see this report populated with your real traffic in minutes — free.

download Free Download menu_book Read Documentation
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Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
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  • addEvery integration included by default
VS
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  • removeSeparate paid add-on per integration
  • removeCore features locked behind upsells
  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
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Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

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Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
  • shopping_cartFull WooCommerce & Subscriptions analytics (MRR, churn, LTV)
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