travel_explore Acquisition Reports · Free & Pro

Know exactly where your visitors come from

TrueAna’s Acquisition report breaks down your traffic by channel group and source/medium — included free, right inside WP Admin. Pro adds campaign-level custom reports and revenue by channel.

travel_explore Channel & source/medium check UTM parameter support lock_open Free dashboard tab analytics Real GA4 data
workspace_premium Get Pro — $49/year analytics See All Channels
Free
Included in every install
Channel
Default grouping report
100%
UTM parameter capture (automatic)
∞
Source/medium pairs captured
help_outline Overview

Traffic acquisition, inside WP Admin

See exactly which marketing channels, sources, and screens drive your WordPress traffic — included in the free plugin.

travel_explore
Free
Default channel grouping
Organic Search, Direct, Referral, Paid Search, Social, and more — GA4’s default channel groups, broken down by active users.
data_object
Free
Source / Medium breakdown
Full source/medium pairs (google/organic, newsletter/email, facebook.com/referral) pulled live from the GA4 Data API.
phone_iphone
Free
Screen size breakdown
See which screen resolutions bring you traffic, alongside your channel and source/medium data.
cloud_sync
Free
Powered by the real GA4 Data API
Every row is a live query against analyticsdata.googleapis.com — no proxy server, no cached snapshot.
campaign
Pro
Campaign-level attribution
Build a Custom Report combining sessionCampaignName and sessionCampaignId to see performance by individual UTM campaign.
table_chart
Pro
Landing page & revenue by source
Cross-reference landing pages with source/medium in the Custom Report Builder, or see revenue by channel in the WooCommerce Conversion Report.
lightbulb Use Cases

Questions the Acquisition report answers

Strategic decisions become data-driven with channel and source/medium granularity.

travel_explore
Free
Is my SEO investment paying off?
Organic Search shows up as its own row in the free Channel report — watch whether its sessions are trending up.
mark_email_read
Free
Is my email list driving traffic?
Filter the Source/Medium report to medium=email to see exactly how many sessions your newsletter and flows generate.
data_object
Free
What percentage of traffic is UTM-untagged?
A high Direct % often masks untagged email or social traffic — use Source/Medium to spot referrers missing UTM parameters.
settings
Free
Which partner sites send the best traffic?
Sort the Referral rows in Source/Medium to see which backlink and partner sites send you the most sessions.
ads_click
Pro
What is my paid search ROAS?
Combine sessionSource, ad cost, and revenue in the Custom Report Builder (Pro) to estimate channel-level return on ad spend.
play_circle
Pro
Is our social traffic engaged or shallow?
Combine channel and engagement rate in a Custom Report (Pro) to see whether social visitors interact as deeply as organic ones.
compare_arrows Free vs Pro

Channel & source/medium data is included free

The free plugin includes the full Acquisition dashboard tab. Pro adds custom reports and revenue attribution.

Capability Free Pro · $49/yr
Tracking
UTM parameter capture (automatic) check check
Acquisition Report Dashboard
Default channel group report check check
Source / medium breakdown check check
Screen resolution breakdown check check
Go Further with Pro
Campaign report (via Custom Report Builder) remove check
Landing page by source/medium (via Custom Report Builder) remove check
Revenue & conversion rate per channel remove check
Scheduled email reports remove check
help_outline FAQ

Common questions

Everything you need to know about this report.

Is the Acquisition report really free? add
Yes. Channel grouping, source/medium, and screen-resolution breakdowns are part of TrueAna’s free plugin — Audience, Acquisition, and Behavior are the three dashboard tabs included at no cost.
Do I need to tag every URL with UTMs? add
UTM tags are strongly recommended for email, social, and paid traffic. Organic search and direct traffic are identified automatically by GA4 without UTMs.
Why does “direct” traffic seem too high? add
Dark social (WhatsApp, Slack, email clients that strip referrers) counts as Direct in GA4. This is a GA4 platform limitation, not a TrueAna issue.
Can I see revenue per channel? add
Not in the free Acquisition tab. With WooCommerce tracking enabled, TrueAna Pro’s WooCommerce Conversion Report breaks down revenue and conversion rate by traffic source.
How do I set up UTM tracking for emails? add
Add utm_source, utm_medium=email, and utm_campaign to your email links. GA4 captures these automatically — no additional plugin configuration needed.

See exactly where your visitors come from

Channel and source/medium reports are included free. Upgrade to Pro for campaign-level custom reports and revenue by channel.

workspace_premium Get TrueAna Pro — $49/year download Try Free First
star 5.0 / 5 on WordPress.org verified_user GDPR-ready support_agent 7-day money-back bolt Zero performance impact
all_inclusive One Plan, No Add-Ons

Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
stars Recommended
check_circleTrueAna Pro
  • addOne plan, every feature unlocked
  • addNo feature paywalls between tiers
  • addEvery integration included by default
VS
cancelTypical Plugins
  • removeSeparate paid add-on per integration
  • removeCore features locked behind upsells
  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
star 5.0 / 5 on WordPress.org shield 7-day money-back guarantee
celebration Launch Offer

30% off TrueAna Pro for the first 1,000 users

Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

local_fire_department 9 of 1,000 spots claimed
FIRST1000
Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
  • shopping_cartFull WooCommerce & Subscriptions analytics (MRR, churn, LTV)
  • ads_clickGoogle Ads, Search Console & 6 ad platform pixels
  • mailScheduled email reports, delivered automatically
workspace_premium Claim My 30% Discount
7-day money-back guarantee · Discount applies to first year · Renews at regular price