people Audience Reports · Free & Pro

Know exactly who visits your WordPress site

TrueAna’s Audience report breaks down every visitor by country, language, device type, and age group — included free, right inside WP Admin.

people 4 free breakdowns compare_arrows Period-over-period monetization_on No sampling lock_open Free dashboard tab
workspace_premium Get Pro — $49/year analytics See All Breakdowns
Free
Included in every install
4
Free breakdowns — country, language, device, age
100%
Real GA4 data, no sampling
2
Comparison periods on core stats
help_outline Overview

Every core audience breakdown, inside WP Admin

TrueAna’s Audience report queries the GA4 Data API and renders your visitor attributes directly in your WordPress dashboard — no extra login required.

people
Free
Country breakdown
See which countries send the most traffic, with users and sessions per country.
translate
Free
Language distribution
Understand which languages your audience uses — useful for localisation decisions.
devices
Free
Device type analysis
Desktop vs. mobile vs. tablet split, so you know where your audience is browsing from.
category
Free
Age group breakdown
Demographic age-bracket reporting, straight from the GA4 Data API.
compare_arrows
Free
Period-over-period stats
Users, new users, sessions, engagement rate, and avg. session duration — each compared against the prior period automatically.
dashboard
Pro
10 more dashboards in Pro
Real-Time, Form Tracking, Video, WooCommerce Conversions, Subscriptions, Content, Google Ads, and AdSense reports are Pro additions elsewhere in the dashboard.
lightbulb Use Cases

Questions the Audience report answers

Strategic audience decisions backed by real GA4 data — included free.

people
Free
Which countries should I localise for first?
Sort the Country report by users descending, and cross-check engagement rate — high users with low engagement can signal a language mismatch.
devices
Free
Is my site mobile-ready enough?
Check the Device Type report. If mobile traffic is high but engagement trails desktop, your responsive design needs attention.
category
Free
Should I invest in Ads demographic targeting?
Combine the free Age report here with the free Gender report in Behavior to validate your Google Ads demographic bid adjustments.
phone_iphone
Free
What screen widths must my ads render at?
Screen resolution data lives in the free Acquisition report — pair it with this report’s country/device data for full context.
settings
Free
Which operating systems need QA testing?
The free Behavior report breaks down traffic by operating system — pair it with this report’s device-type data.
translate
Free
Is my content reaching non-English speakers?
The Language report reveals what share of your audience uses non-English browsers — an opportunity for translated content.
compare_arrows Free vs Pro

The Audience report is included free

Country, language, device, and age-group breakdowns are all part of the free plugin. Pro adds 10 more dashboards elsewhere — not extra columns here.

Capability Free Pro · $49/yr
Standard Tracking
GA4 page_view & session tracking check check
Audience Report Dashboard
Country breakdown check check
Language distribution check check
Device type (desktop / mobile / tablet) check check
Age group breakdown check check
Period-over-period comparison on core stats check check
Other Dashboards — Pro Only
Real-Time Reports remove check
Form & Video Tracking Reports remove check
WooCommerce Conversion & Subscriptions Dashboards remove check
Content Analytics, Google Ads & AdSense Reports remove check
Saved Explore Reports & Scheduled Email Reports remove check
help_outline FAQ

Common questions

Everything you need to know about this report.

Is the Audience report really free? add
Yes. Country, language, device, and age-group breakdowns — plus the core stats with period-over-period comparison — are all part of TrueAna’s free plugin. Audience, Acquisition, and Behavior are the three dashboard tabs included at no cost.
Does Audience reporting require GA4 Signals? add
No. Country, language, device, and age-group data all work from standard GA4 dimensions without Google Signals. Gender breakdown is available in the free Behavior report.
Why do country numbers differ from what I see in GA4? add
Small differences of 1–3% vs. the standard GA4 interface are normal, due to how GA4 applies session attribution.
Does the report show real-time data? add
No — GA4 Audience data has a 24–48 hour processing lag. TrueAna Pro’s Real-Time Reports tab is built for live monitoring.

Understand exactly who visits your WordPress site

Country, language, device, and age-group reports are included free. Upgrade to Pro for 10 more dashboards — Real-Time, WooCommerce, Content, and more.

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all_inclusive One Plan, No Add-Ons

Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
stars Recommended
check_circleTrueAna Pro
  • addOne plan, every feature unlocked
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  • addEvery integration included by default
VS
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  • removeSeparate paid add-on per integration
  • removeCore features locked behind upsells
  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
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Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

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Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
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