autorenew WooCommerce Subscriptions Dashboard · Pro

Know your recurring revenue, inside WP Admin

TrueAna Pro tracks MRR, ARR, churn, renewals, and subscriber lifecycle directly from WooCommerce Subscriptions — five dashboard views covering Overview, Audience, Acquisitions, Revenue, and Retention.

payments MRR & ARR trending_down Churn & renewal rate loyalty LTV per subscriber dashboard 5 dashboard views

workspace_premium Get Pro — $49/year analytics See Metrics

Dashboard views — Overview, Audience, Acquisitions, Revenue, Retention

MRR/ARR

Recurring revenue, calculated automatically

Subscription lifecycle events tracked

6-mo

Monthly trend charts — new subs, revenue, churn

help_outline Overview

Subscriber lifecycle, inside WP Admin

TrueAna Pro computes this dashboard directly from your WooCommerce Subscriptions order data — MRR, churn, and LTV, without spreadsheet work.

payments

Pro

MRR & ARR

Monthly recurring revenue calculated from active subscriptions, annualised automatically for ARR.

trending_down

Pro

Churn rate & renewal rate

Cancellation rate against your subscriber base, plus renewal payment success rate.

loyalty

Pro

ARPU & LTV

Average revenue per active subscriber, and lifetime value estimated from ARPU ÷ churn rate.

pie_chart

Pro

Subscriber status breakdown

Active, on hold, cancelled, expired, pending cancellation, and pending — as a status chart.

public

Pro

Subscriptions by country & city

Geographic breakdown of where your subscribers are located.

event_repeat

Pro

Billing interval & failed payments

Subscribers grouped by billing frequency, plus a count of failed renewal payments for the period.

lightbulb Use Cases

Questions the Subscriptions dashboard answers

Recurring-revenue decisions backed by your actual subscriber data.

trending_up

Pro

Is my recurring revenue growing?

Track MRR and ARR against the previous period.

loop

Pro

Which product has the highest churn?

The churn-by-product breakdown shows which subscription plans lose the most subscribers.

error_outline

Pro

Are renewal payments failing more than usual?

Compare this period's failed payments and renewal success rate against the previous period.

loyalty

Pro

What's a subscriber worth over their lifetime?

LTV is calculated automatically from ARPU and churn rate — no manual spreadsheet work.

public

Pro

Where are most of my subscribers located?

Country and city breakdowns help inform regional marketing or shipping decisions.

hub

Pro

Do I need GA4 connected for this dashboard?

No — this dashboard reads directly from WooCommerce Subscriptions order data. GA4 is only needed for TrueAna's other reports.

compare_arrows Free vs Pro

The Subscriptions dashboard requires Pro

Subscription lifecycle event tracking and the full retention dashboard are both Pro-only, and require the WooCommerce Subscriptions plugin.

Capability	Free	Pro · $49/yr
Subscription Event Tracking — Pro Only
10 subscription lifecycle events (created, renewed, cancelled, etc.)	remove	check
ga4wp_subscription_id & renewal_count dimensions `ga4wp_subscription_id`	remove	check
WooCommerce Subscriptions Dashboard — Pro Only
MRR & ARR	remove	check
Churn rate & renewal success rate	remove	check
ARPU & LTV	remove	check
Status, country, city, product & billing-interval breakdowns	remove	check
6-month trend charts (new subs, revenue, churn)	remove	check
Data Source
Computed directly from WooCommerce Subscriptions — no GA4 dependency	WooCommerce data	WooCommerce data

help_outline FAQ

Common questions

Everything you need to know about this dashboard.

Do I need WooCommerce Subscriptions installed? add

Yes — this dashboard requires the WooCommerce Subscriptions plugin to be active; it reads directly from its order data.

Does this dashboard need a GA4 connection? add

No — unlike TrueAna's other reports, this dashboard is computed entirely from your WooCommerce Subscriptions database, so it works even before you connect GA4.

How is LTV calculated? add

LTV is estimated as ARPU (average revenue per active subscriber) divided by your current churn rate — a standard SaaS-style approximation, not a per-customer historical total.

How is churn rate calculated? add

Cancellations in the period divided by the subscriber count at the start of the period, expressed as a percentage.