shield GDPR & Privacy Support · Free

Track responsibly, by default

TrueAna ships with IP anonymization, Google Consent Mode v2, and admin exclusion built in and free — no separate compliance plugin required.

cookie Consent Mode v2 visibility_off IP anonymization admin_panel_settings Admin exclusion extension Works with any CMP
workspace_premium Get TrueAna Free analytics See All Controls
Free
All privacy controls included
v2
Google Consent Mode
1
IP anonymization toggle
1
Admin exclusion toggle
help_outline How It Works

Privacy controls, on by design

Consent Mode v2 is wired in from the start — no separate integration to build.

cookie
Free
Consent Mode v2, default-denied
ad_storage and analytics_storage default to denied until your CMP grants consent, with a short wait for the consent signal before tracking begins.
extension
Free
Works with any CMP
TrueAna implements Google's standard Consent Mode v2 API — any cookie consent plugin that calls it works automatically, without a named integration.
cloud_sync
Free
Consent carried into server-side events too
A lightweight first-party cookie mirrors the visitor's consent state, so server-side Measurement Protocol calls also skip sending when consent is denied.
visibility_off
Free
Anonymize IP Addresses
A single toggle strips the visitor's precise IP before it's used, for GDPR-conscious IP handling.
admin_panel_settings
Free
Track Admins toggle
Exclude your own admin visits from GA4 data with one switch.
block
Free
Disable Demographics & Remarketing
Turn off GA4's demographics and remarketing data collection in one toggle.
fact_check Data Handling Facts

Where your visitor data actually goes

Straight from the plugin's own privacy documentation.

cloud_off
Free
No third-party proxy
TrueAna doesn't collect or store visitor data on your server beyond what WordPress/WooCommerce already store — data lives entirely in your GA4 account.
swap_horiz
Free
Direct to Google
All API calls go directly from your WordPress site to Google — no proxy server in between.
api
Free
GA4 Data API, read-only
TrueAna reads report data solely via the GA4 Data API to display it inside your dashboard.
cookie
Free
Consent cookie is first-party
The cookie that bridges browser consent into server-side calls is set on your own domain, not a third-party one.
toggle_off
Free
IP anonymization is opt-in
Off by default; turn it on from Settings → Tracking whenever you need it.
lock_open
Free
No CMP lock-in
Because it's the standard Consent Mode v2 API, you're not tied to one specific cookie-consent plugin.
lightbulb Use Cases

Questions this page answers

Common privacy-configuration questions, answered directly.

extension
Free
I use a cookie consent plugin — will it work?
Yes, as long as it implements Google's Consent Mode v2 API, the WordPress/GA4 standard most CMPs support.
visibility_off
Free
Do I need to anonymize IPs for GDPR?
Toggle Anonymize IP Addresses on in Settings → Tracking.
admin_panel_settings
Free
I don't want my own visits skewing the data
Turn off Track Admins so your logged-in admin sessions are excluded.
cloud_sync
Free
Does consent apply to server-side events too?
Yes — the first-party consent cookie means Measurement Protocol calls also respect a visitor's denial.
block
Free
I don't want Google Signals-based remarketing data
Disable Demographics & Remarketing turns that off in one toggle.
workspace_premium
Free
Is any of this Pro-only?
No — every privacy control described here is included in the free plugin.
compare_arrows Free vs Pro

Privacy controls are included in the free plugin

IP anonymization, Consent Mode v2, and admin exclusion are all free — there's no privacy-feature paywall in TrueAna.

Capability Free Pro · $49/yr
Consent & Tracking Controls
Google Consent Mode v2 (default-denied) check check
Works with any standard CMP check check
Server-side consent bridging (first-party cookie) check check
Anonymize IP Addresses toggle check check
Track Admins toggle check check
Disable Demographics & Remarketing toggle check check
help_outline FAQ

Common questions

Everything you need to know.

Do I need a separate cookie consent plugin? add
Yes — TrueAna implements the tracking side of Consent Mode v2; you still need a CMP (cookie banner) plugin that calls Google's standard consent API to collect and communicate visitor consent.
Does Consent Mode block GA4 entirely until consent is given? add
Yes by default — ad_storage and analytics_storage start denied, with a short wait for the CMP's consent signal before any tracking proceeds.
Are any privacy controls Pro-only? add
No — IP anonymization, Consent Mode v2, admin exclusion, and the demographics/remarketing toggle are all included in the free plugin.
Is visitor data routed through TrueAna's own servers? add
No — all API calls go directly from your WordPress site to Google; TrueAna doesn't operate a proxy server in between.

Track responsibly, by default

Consent Mode v2, IP anonymization, and admin exclusion — included free.

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star 5.0 / 5 on WordPress.org verified_user GDPR-ready support_agent 7-day money-back bolt Zero performance impact
all_inclusive One Plan, No Add-Ons

Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
stars Recommended
check_circleTrueAna Pro
  • addOne plan, every feature unlocked
  • addNo feature paywalls between tiers
  • addEvery integration included by default
VS
cancelTypical Plugins
  • removeSeparate paid add-on per integration
  • removeCore features locked behind upsells
  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
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celebration Launch Offer

30% off TrueAna Pro for the first 1,000 users

Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

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FIRST1000
Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
  • shopping_cartFull WooCommerce & Subscriptions analytics (MRR, churn, LTV)
  • ads_clickGoogle Ads, Search Console & 6 ad platform pixels
  • mailScheduled email reports, delivered automatically
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7-day money-back guarantee · Discount applies to first year · Renews at regular price