shopping_cart WooCommerce Reports · Pro

Every WooCommerce metric, inside WP Admin

TrueAna Pro surfaces WooCommerce revenue, product performance, purchase funnel, and revenue by source, device, and region — all built on top of the 30+ e-commerce events already tracked free.

shopping_cart 30+ events tracked free check Product & revenue reports campaign 4-step purchase funnel monetization_on No GTM required
workspace_premium Get Pro — $49/year analytics See Product Reports
30+
E-commerce events tracked (free)
6
WooCommerce report views (Pro)
∞
Product & SKU granularity
100%
No sampling
help_outline Overview

WooCommerce analytics, built in to WordPress

TrueAna fires the complete GA4 e-commerce event schema for free — view_item through purchase — and Pro surfaces it as ranked reports.

shopping_cart
Pro
Product Performance
Revenue, views, cart adds, and purchases per product, ranked highest to lowest.
campaign
Pro
Purchase Funnel
Product views → add to cart → checkout → purchase, broken down by device category, with period-over-period comparison.
travel_explore
Pro
Revenue by Source/Medium
Which traffic source generates the most WooCommerce revenue, ranked in a table.
pie_chart
Pro
Revenue by Device
A doughnut chart showing revenue share across desktop, mobile, and tablet.
map
Pro
Revenue by Region
A ranked bar chart of states/regions by total revenue generated.
dashboard
Pro
Store-wide revenue KPIs
Total revenue, transactions, revenue per active user, revenue per transaction, buy-to-detail rate, and new buyers as top-line stat cards.
lightbulb Use Cases

Questions the WooCommerce report answers

Revenue, funnel, and product decisions powered by real GA4 data.

shopping_cart
Pro
Which product should I feature next?
Sort Product Performance by revenue and cart-adds to find your best candidate.
campaign
Pro
Where is my checkout funnel losing customers?
The Purchase Funnel shows the exact drop-off between checkout and purchase, by device.
travel_explore
Pro
Which channel sends the most valuable customers?
Revenue by Source/Medium ranks traffic sources by WooCommerce revenue.
phone_iphone
Pro
Is mobile checkout underperforming desktop?
The device breakdown in the Purchase Funnel shows completion by device category.
map
Pro
Which regions should I prioritise for inventory or shipping?
The Revenue by Region report ranks states/regions by total revenue.
loop
Pro
Want subscription MRR, churn, or LTV?
That lives in a separate report — the WooCommerce Subscriptions Dashboard, built specifically for recurring revenue.
compare_arrows Free vs Pro

WooCommerce Reports require Pro

The free plugin fires all 30+ core e-commerce events. Subscription lifecycle events and every dashboard report are Pro-only.

Capability Free Pro · $49/yr
WooCommerce Event Tracking — Free & Pro
view_item_list, view_item events check check
add_to_cart, purchase, refund events check check
30+ WooCommerce events total check check
WooCommerce Report Dashboard — Pro Only
Product Performance report remove check
Purchase Funnel (4-step, by device) remove check
Revenue by Source/Medium remove check
Revenue by Device & Region remove check
Subscriptions — Pro Only, requires WooCommerce Subscriptions
Subscription lifecycle events (10 events) ga4wp_subscription_id remove check
WooCommerce Subscriptions Dashboard (MRR, churn, LTV) remove check
help_outline FAQ

Common questions

Everything you need to know about this report.

Does WooCommerce tracking require a plugin license? add
Basic WooCommerce event tracking is included in the free TrueAna plugin. The WooCommerce report dashboard requires TrueAna Pro.
How does TrueAna handle WooCommerce order status changes? add
Purchase events fire when WooCommerce marks an order “processing” or “completed”. Refund events fire when an order is refunded.
Do subscription events require WooCommerce Subscriptions? add
Yes. Subscription lifecycle events and dimensions only fire when the WooCommerce Subscriptions plugin is active, and require TrueAna Pro.
Is Revenue by Region a map or a table? add
It's a ranked bar chart of states/regions by revenue, not an interactive map.
Why does my revenue in TrueAna differ from WooCommerce totals? add
GA4 reports net revenue by default (after refunds). WooCommerce totals typically show gross. GA4 data also has a 24–48 hour processing lag.

Every WooCommerce metric, without leaving WordPress

Included in TrueAna Pro. Subscription MRR, churn, and LTV are covered in a separate WooCommerce Subscriptions dashboard.

workspace_premium Get TrueAna Pro — $49/year download Try Free First
star 5.0 / 5 on WordPress.org verified_user GDPR-ready support_agent 7-day money-back bolt Zero performance impact
all_inclusive One Plan, No Add-Ons

Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
stars Recommended
check_circleTrueAna Pro
  • addOne plan, every feature unlocked
  • addNo feature paywalls between tiers
  • addEvery integration included by default
VS
cancelTypical Plugins
  • removeSeparate paid add-on per integration
  • removeCore features locked behind upsells
  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
star 5.0 / 5 on WordPress.org shield 7-day money-back guarantee
celebration Launch Offer

30% off TrueAna Pro for the first 1,000 users

Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

local_fire_department 9 of 1,000 spots claimed
FIRST1000
Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
  • shopping_cartFull WooCommerce & Subscriptions analytics (MRR, churn, LTV)
  • ads_clickGoogle Ads, Search Console & 6 ad platform pixels
  • mailScheduled email reports, delivered automatically
workspace_premium Claim My 30% Discount
7-day money-back guarantee · Discount applies to first year · Renews at regular price