ads_click Google Ads Reports · Pro

See how your Google Ads campaigns actually perform

TrueAna Pro shows ad impressions, clicks, and cost by campaign, plus traffic by campaign, top search queries, and ad network distribution — all pulled from the GA4 Data API, right inside WP Admin.

payments Impressions, clicks, cost campaign Campaign-level breakdown search Search query report hub Ad network distribution
workspace_premium Get Pro — $49/year analytics See Ad Metrics
Pro
Feature tier
3
KPI metrics — impressions, clicks, cost
4
Reports — cost, traffic, search query, network
2
Comparison periods
help_outline Overview

Google Ads performance, inside WP Admin

Link Google Ads to your GA4 property, and TrueAna Pro's report reads campaign, cost, and traffic data through your existing GA4 Data API connection.

payments
Pro
Campaign cost report
Ad spend broken down by campaign for the selected period.
trending_up
Pro
Campaign traffic report
Total users driven to your site by each campaign.
search
Pro
Search query report
The actual search terms that triggered the ad clicks bringing users to your site.
hub
Pro
Ad network distribution
User distribution across Google's ad network types — Search, Display, and more.
dashboard
Pro
Site-wide impressions, clicks & cost
KPI cards summarising your account's performance for the selected period.
cloud_sync
Pro
Powered directly by the GA4 Data API
No separate Google Ads API integration — TrueAna reads Google Ads data that's already flowing into GA4 through your linked Ads account.
lightbulb Use Cases

Questions the Google Ads report answers

Campaign-level visibility without leaving WordPress.

payments
Pro
Which campaign is spending the most?
Sort the Campaign Cost Report descending to see where your budget is going.
trending_up
Pro
Which campaign brings the most visitors?
Compare the Campaign Traffic Report across campaigns to see which drives the most users.
search
Pro
What are people searching before they click my ad?
The Search Query Report shows the literal terms driving clicks to your site.
hub
Pro
Is my budget concentrated in Search or Display?
The Ad Network Distribution Report shows the split across network types.
compare_arrows
Pro
Did a campaign restructure change my cost distribution?
Compare the Campaign Cost Report period-over-period to see the effect of changes you made.
help_outline
Pro
Want revenue-per-campaign or ROAS?
Not built into this report today. Combine sessionCampaignName with revenue metrics in the Custom Report Builder (Pro) for a rough campaign-level revenue view.
compare_arrows Free vs Pro

Google Ads Reports require Pro

The free plugin fires the Google Ads conversion tag. The campaign-level report dashboard is Pro-only.

Capability Free Pro · $49/yr
Ad Tracking
Google Ads conversion tag (revenue + transaction ID on purchase) check check
Google Ads Report Dashboard — Pro Only
Site-wide impressions, clicks & cost remove check
Campaign Cost Report remove check
Campaign Traffic Report remove check
Search Query Report remove check
Ad Network Distribution Report remove check
help_outline FAQ

Common questions

Everything you need to know about this report.

Do I need to connect my Google Ads account? add
You need Google Ads linked to your GA4 property — done once in Google Analytics Admin → Product Links → Google Ads Links. TrueAna Pro then reads that data through your existing GA4 Data API connection; there's no separate Ads OAuth inside the plugin.
Can I see revenue or ROAS per campaign? add
Not in the built-in report today — it currently covers cost, traffic, search queries, and network distribution by campaign. For a rough revenue view, combine sessionCampaignName and purchase revenue metrics in the Custom Report Builder (Pro).
Does this support all Google Ads campaign types? add
Cost and traffic data reflects whatever appears in your linked GA4 property for campaigns of any type — Search, Display, Shopping, Performance Max, and more — since TrueAna doesn't filter by campaign type.
Why do I see 0 users for a campaign in the Traffic Report? add
That usually means the campaign had impressions or clicks recorded in Google Ads, but GA4 didn't record a matching session — often because auto-tagging (gclid) isn't enabled on that campaign.

See how your ad spend performs, right in WordPress

Campaign cost, traffic, search queries, and network distribution are included in TrueAna Pro — pulled straight from the GA4 Data API.

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Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
stars Recommended
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  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
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Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

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Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
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  • ads_clickGoogle Ads, Search Console & 6 ad platform pixels
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