cloud_upload Measurement Protocol Support · Free

Events that fire even when JavaScript doesn't

TrueAna sends events server-side via the GA4 Measurement Protocol whenever an API secret is configured — so purchases and conversions are still recorded even if a visitor's browser blocks tracking scripts.

cloud_upload Server-side delivery code Works alongside gtag.js verified_user Consent-aware key Free, manual setup supported

workspace_premium Get TrueAna Pro analytics See How It Works

GA4 Measurement Protocol

API secret, generated once

Blocker-proof

Delivers even if gtag.js is blocked

Consent-aware

Skips sending when consent is denied

help_outline How It Works

A server-side backup for your client-side tracking

gtag.js keeps doing its job; Measurement Protocol adds a second, more resilient delivery path.

cloud_upload

Free

Server-side event delivery

When an API secret is configured, TrueAna sends events directly to www.google-analytics.com/mp/collect — bypassing the browser entirely for that copy of the event.

code

Free

Works alongside gtag.js, not instead of it

The standard gtag.js snippet still fires client-side events; Measurement Protocol adds a server-side backup, particularly valuable for purchase and conversion events.

vpn_key

Pro

Auto setup without OAuth

You need not to manually add Measurement protocol Secrets Keys if you provided correct permissions and accepted terms for MP at Google Analytics. You can directly create one from the status page.

bug_report

Free

Debug Mode support

Toggle Enable Debug Mode to add debug_mode to both gtag.js and Measurement Protocol payloads, so test events show up in GA4 DebugView.

verified_user

Free

Respects visitor consent

The Measurement Protocol call checks the first-party consent cookie and skips sending if analytics_storage was denied.

dashboard

Free

No dashboard OAuth required just for delivery

The GA4 Data API dashboard inside WP Admin does require OAuth, but Measurement Protocol event delivery works just fine with the manual Measurement ID + API Secret as well.

shopping_cart Where It Matters

The events worth delivering twice

Purchases, refunds, and conversions are exactly the events you don't want lost to a blocked script.

shopping_cart

Free

WooCommerce purchase events

Order confirmations are exactly the kind of event you don't want lost to an ad blocker.

undo

Free

Refunds

Refund events fire server-side too.

loop

Pro

Subscription lifecycle events

WooCommerce Subscriptions events also use this same server-side delivery path.

assignment

Pro

Redirect-based form submissions

Contact Form 7, Gravity Forms, WPForms (non-AJAX), and Formidable fire their events via server-side hooks, using the same delivery method.

block

Free

Ad blocker resilience

A visitor blocking gtag.js client-side will still have their purchase recorded, as long as the checkout completes.

code_off

Free

No code required to enable it

Just generate an API secret from TrueAna → Connect — no server config, no code.

lightbulb Use Cases

Questions this feature answers

Real scenarios where server-side delivery matters.

block

Free

A customer's ad blocker is stripping my conversion data

Server-side purchase events via Measurement Protocol still get through.

bug_report

Free

I want to verify events are actually firing

Turn on Debug Mode and watch them appear in GA4 DebugView in real time.

vpn_key

Free

I don't want to set up full OAuth just for tracking

Manual Measurement ID + API Secret setup is enough for event delivery, without connecting a Google account.

verified_user

Free

A visitor declined analytics cookies

The consent-aware check means TrueAna won't send that visitor's server-side events either.

loop

Pro

My WooCommerce Subscriptions events need to be reliable

Subscription lifecycle events also flow through the same server-side delivery path.

assignment

Pro

A lead came through a redirect-based form

Server-side form submission tracking (CF7, Gravity, WPForms non-AJAX, Formidable) uses this same delivery method.

compare_arrows Free vs Pro

Core delivery is free — subscription & form events are Pro

Manual setup and WooCommerce purchase/refund delivery are free. Subscription and form-plugin server-side events require Pro.

Capability	Free	Pro · $49/yr
Measurement Protocol — Free
Manual Measurement ID + API Secret setup	check	check
Server-side WooCommerce purchase/refund events	check	check
Consent-aware server-side delivery	check	check
Debug Mode for gtag.js + MP payloads	check	check
Server-Side Events — Pro
Subscription lifecycle events via Measurement Protocol	remove	check
Redirect-based form submissions via Measurement Protocol	remove	check

help_outline FAQ

Common questions

Everything you need to know.

Do I need OAuth to use Measurement Protocol? add

No — enter a Measurement ID and API Secret manually in TrueAna → Connect → Manual Setup. OAuth is only required for the GA4 Data API dashboard reports inside WP Admin.

Does Measurement Protocol replace gtag.js? add

No, it works alongside it — gtag.js still handles client-side events; Measurement Protocol adds server-side delivery, especially valuable for events like purchases.

Will Measurement Protocol events fire if a visitor declines cookies? add

No — TrueAna checks a first-party consent cookie and skips the server-side call if analytics_storage was denied.

How do I verify events are actually being received by GA4? add

Turn on Enable Debug Mode in Settings → Tracking, then check GA4's DebugView for real-time confirmation.