link UTM Builder · Pro

Build trackable campaign URLs without leaving WordPress

TrueAna Pro's UTM Builder generates properly tagged GA4 campaign URLs — source, medium, campaign, term, and content — with one-click copy and a saved history, right inside WP Admin.

link 5 UTM parameters content_copy One-click copy history Campaign history analytics No GTM needed

workspace_premium Get Pro — $49/year analytics See How It Works

UTM parameters supported

1-click

Copy to clipboard

Local

Campaign history, saved in your browser

Extra plugins needed

help_outline How It Works

Fill in the fields, copy the URL

The builder queries nothing external — it's a local URL generator that formats the parameters GA4 already knows how to parse.

link

Pro

Fill in 5 UTM fields

utm_source, utm_medium, utm_campaign, utm_term, and utm_content — everything GA4 recognises for campaign attribution.

touch_app

Pro

Quick-fill preset chips

One-click chips for common source and medium values speed up repetitive campaign tagging.

visibility

Pro

Live URL preview

The tagged URL updates as you type, so you can review it before copying.

content_copy

Pro

One-click copy to clipboard

Copy the finished URL with a single click — ready to paste into an email, ad, or social post.

history

Pro

Campaign history

Previously generated URLs are saved in a history panel in your browser, so you can reuse or edit past campaigns.

travel_explore

Pro

Feeds your GA4 Acquisition reports automatically

Once a visitor clicks a tagged link, GA4 parses the parameters into source, medium, and campaign — no extra setup needed.

tune What's Inside

Every standard UTM parameter, explained

Each field maps directly to a GA4-recognised campaign parameter.

public

Pro

utm_source

Identifies the source: google, newsletter, facebook, and so on.

call_merge

Pro

utm_medium

Identifies the marketing medium: cpc, email, social, referral.

campaign

Pro

utm_campaign

Names the specific campaign: spring_sale, product_launch.

Pro

utm_term (optional)

Identifies paid search keywords.

label

Pro

utm_content (optional)

Differentiates similar content or links within the same ad or email.

history

Pro

Copy & reuse from history

Copy instantly, and pull any past URL back up from your saved history without retyping.

lightbulb Use Cases

Where a UTM Builder actually gets used

Real tagging scenarios the builder handles.

mark_email_read

Pro

Tagging a newsletter link

utm_source=newsletter&utm_medium=email&utm_campaign=july_digest — built in seconds.

campaign

Pro

Tagging a paid social ad

Keep source/medium consistent across every ad in a campaign.

compare

Pro

Comparing two ad creatives in the same campaign

Use utm_content to tell two versions of the same ad apart in your reports.

qr_code_2

Pro

Tracking an offline campaign's landing page

Build the tagged URL once, then reuse it wherever it's printed or shared.

history

Pro

Reusing last month's campaign structure

Pull it from history instead of retyping the same parameters.

travel_explore

Pro

Making sure GA4 attributes traffic correctly

Properly formatted UTM parameters feed straight into the free Acquisition report's Source/Medium breakdown.

compare_arrows Free vs Pro

UTM Builder requires Pro

The free plugin's Acquisition report shows tagged traffic once it arrives. Building the tagged URLs themselves needs Pro.

Capability	Free	Pro · $49/yr
UTM Builder — Pro Only
Campaign URL builder (5 parameters)	remove	check
Quick-fill preset chips	remove	check
One-click clipboard copy	remove	check
Per-browser campaign history	remove	check
Elsewhere — Free
Source/Medium report showing tagged traffic (Acquisition tab)	check	check

help_outline FAQ

Common questions

Everything you need to know.

Which UTM parameters does the builder support? add

utm_source, utm_medium, utm_campaign, utm_term, and utm_content — the five standard campaign parameters GA4 recognises.

Where is my campaign history stored? add

In your browser's local storage, not the WordPress database. It won't sync across browsers or devices, and clearing your browser data will clear it.

Does the builder generate a QR code? add

Not currently — copy the tagged URL and use a separate QR code tool if you need one for print or offline campaigns.

Do tagged URLs need extra plugin setup to show in reports? add

No — GA4 automatically parses utm_source/utm_medium/utm_campaign from any properly tagged link into the free Acquisition report's Source/Medium breakdown.