push_pin Pinterest Tag · Pro

Install the Pinterest Tag with store conversion events

TrueAna Pro adds Pinterest's tag site-wide and fires page visit, add-to-cart, and checkout conversion events with real order values — setup is one Tag ID field.

visibility Page visit events on products add_shopping_cart Add-to-cart events payments Checkout with order value analytics No GTM required
workspace_premium Get Pro — $49/year analytics See Tag Events
4
Events (page, pagevisit, addtocart, checkout)
Live
Order values on checkout events
1 field
Setup — just your Tag ID
Auto
Noscript fallback included
help_outline Overview

Pinterest Tag, wired to your store

Paste your Pinterest Tag ID once and the base code plus store conversion events fire automatically.

code
Pro
Official tag injection
Pinterest's tag snippet loads site-wide, including the noscript image fallback for JavaScript-disabled visitors.
visibility
Pro
Page visit events with value
Product views fire Pinterest's pagevisit conversion event carrying product value and currency.
add_shopping_cart
Pro
Add-to-cart tracking
Cart additions fire Pinterest's addtocart event with value and currency attached.
payments
Pro
Checkout conversions with totals
Completed orders fire the checkout conversion event with the real order value — the signal Pinterest's optimization uses.
campaign
Pro
Powers Pinterest ad optimization
Conversion events feed Pinterest's campaign optimization and audience building for shopping-intent users.
shield
Pro
Consent-aware firing
Runs alongside TrueAna's Consent Mode v2 integration, respecting visitor consent choices.
lightbulb Use Cases

What this integration unlocks

Pinterest campaigns optimized on real purchase intent.

campaign
Optimize campaigns for checkouts
Checkout conversions with values let Pinterest optimize toward buyers, not just pin engagement.
groups
Retarget engaged shoppers
Visitors who viewed products or added to cart become targetable audiences for follow-up campaigns.
insights
Measure Pinterest's real revenue impact
Order values on conversions give Pinterest Ads Manager actual return figures, not estimates.
trending_up
Capture high purchase-intent traffic
Pinterest users often browse with shopping intent — conversion tracking shows whether that intent converts on your store.
category
Validate which pinned content sells
Conversion data tied to campaigns shows which creative and boards actually drive orders.
compare_arrows
Compare Pinterest against other channels
With GA4 alongside, compare Pinterest-driven sessions and conversions against every other source.
compare_arrows Free vs Pro

Pinterest Tag requires Pro

Pinterest integration is part of TrueAna Pro's advanced ad platform suite.

Capability Free Pro · $49/yr
Included Free
Facebook/Meta Pixel with full ecommerce events check check
Pinterest Tag (Pro)
Site-wide tag with noscript fallback remove check
Page visit events with product value remove check
Add-to-cart with value & currency remove check
Checkout conversions with order totals remove check
TikTok, Snapchat, LinkedIn, Bing UET pixels remove check
help_outline FAQ

Common questions

How the Pinterest Tag integration works.

Where do I find my Pinterest Tag ID? add
In Pinterest Ads → Conversions → Tag manager — create a tag if needed, and the numeric Tag ID shown there goes into TrueAna's settings.
How do I verify the tag is working? add
The Pinterest Tag Helper browser extension shows tag and event firing in real time, and the tag's health status appears in Pinterest Ads within a day of traffic.
Does this require a Pinterest business account? add
Yes — the Tag and conversion reporting are features of Pinterest Business accounts, which are free to convert to from a personal account.
Does the checkout event fire for every order? add
Yes — every completed WooCommerce order fires the checkout conversion with that order's total and currency.

Connect your Pinterest Tag in one field

Included in TrueAna Pro. One purchase, all integrations.

workspace_premium Get Pro — $49/year download Try Free First
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