grid_view Microsoft / Bing UET · Pro

Track Microsoft Ads conversions with UET

TrueAna Pro installs Microsoft's Universal Event Tracking tag and fires the full WooCommerce funnel — product views, add-to-cart, and purchases with revenue — into your Microsoft Ads account.

visibility view_content on products add_shopping_cart add_to_cart events payments Purchase with revenue value analytics No GTM required
workspace_premium Get Pro — $49/year analytics See UET Events
4
Events (pageLoad, view_content, add_to_cart, purchase)
Live
Revenue values on purchases
1 field
Setup — just your UET Tag ID
Prodid
Product IDs for remarketing
help_outline Overview

Microsoft UET, wired to your store

Paste your UET Tag ID once, and the tag plus the full ecommerce event set fire automatically — including the product-level data Microsoft's remarketing needs.

code
Pro
Official UET tag injection
Microsoft's Universal Event Tracking snippet loads site-wide with the pageLoad event on every page.
visibility
Pro
view_content with product IDs
Product page views fire with ecomm_prodid and page type, powering Microsoft's dynamic remarketing.
add_shopping_cart
Pro
add_to_cart tracking
Cart additions fire with product ID, revenue value, and currency attached.
payments
Pro
Purchase with revenue
Completed orders send a purchase event carrying the real order total — the signal Microsoft Ads bid optimization uses.
inventory_2
Pro
Remarketing-ready product data
The ecomm_prodid and ecomm_pagetype parameters follow Microsoft's product audience specification for dynamic ads.
shield
Pro
Consent-aware firing
Runs alongside TrueAna's Consent Mode v2 integration, respecting visitor consent choices.
lightbulb Use Cases

What this integration unlocks

Microsoft Ads campaigns backed by real store signals.

payments
Optimize Microsoft Ads for revenue
With purchase values flowing, smart bidding strategies can optimize toward actual order value, not just clicks.
groups
Build remarketing lists from store behavior
Product viewers and cart abandoners become targetable audiences in Microsoft Ads.
inventory_2
Run dynamic product ads
Product IDs on view and cart events enable Microsoft's dynamic remarketing showing the exact products browsed.
campaign
Reach the audience Google misses
Bing serves a meaningfully different demographic — often older, higher-income desktop users — worth testing separately.
insights
Measure true Microsoft Ads ROAS
Revenue-carrying conversions let Microsoft Ads report actual return, not estimated conversion counts.
compare_arrows
Compare Bing vs. Google paid traffic
With GA4 alongside, compare engagement and conversion quality across both search platforms in one dashboard.
compare_arrows Free vs Pro

Microsoft UET requires Pro

UET integration is part of TrueAna Pro's advanced ad platform suite.

Capability Free Pro · $49/yr
Included Free
Facebook/Meta Pixel with full ecommerce events check check
Microsoft / Bing UET (Pro)
Site-wide UET tag with pageLoad remove check
view_content with product IDs remove check
add_to_cart with value & currency remove check
Purchase events with revenue remove check
TikTok, Pinterest, Snapchat, LinkedIn pixels remove check
help_outline FAQ

Common questions

How the Microsoft UET integration works.

Where do I find my UET Tag ID? add
In Microsoft Ads → Tools → UET tag — create a tag if you haven't, and the numeric tag ID shown there is what goes into TrueAna's settings.
Do I still need to create conversion goals in Microsoft Ads? add
Yes — TrueAna fires the events; you define which ones count as conversions (and their values) in Microsoft Ads → Conversion goals, using event-based goal types.
How do I verify the tag is working? add
Microsoft's UET Tag Helper browser extension shows tag firing in real time, and the UET tag section in Microsoft Ads shows tag status within a few hours of traffic.
Does this work for Microsoft Audience Network campaigns too? add
Yes — the same UET tag powers conversion tracking and remarketing across Microsoft Search and Audience Network placements.

Connect Microsoft Ads in one field

Included in TrueAna Pro. One purchase, all integrations.

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Why pay more for separate add-ons?

Other analytics plugins charge extra for every integration. TrueAna Pro includes everything in one plan — use whatever you need, whenever you need it.

insights Every GA4
Report
ads_click 6 Ad Platform
Pixels
shopping_cart WooCommerce &
Subscriptions
search Search Console
& Google Ads
stars Recommended
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  • addOne plan, every feature unlocked
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  • addEvery integration included by default
VS
cancelTypical Plugins
  • removeSeparate paid add-on per integration
  • removeCore features locked behind upsells
  • removeExtra cost for eCommerce, forms, ads
workspace_premium See the Single Pro Plan
Every plan includes every feature — plans differ only by site count, never by what's unlocked
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30% off TrueAna Pro for the first 1,000 users

Lock in the launch discount on your first year of Pro — once 1,000 spots are claimed, this offer is gone for good.

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FIRST1000
Applied to your first year of any Pro plan
  • insightsEvery GA4 report inside WP Admin — no tab switching
  • shopping_cartFull WooCommerce & Subscriptions analytics (MRR, churn, LTV)
  • ads_clickGoogle Ads, Search Console & 6 ad platform pixels
  • mailScheduled email reports, delivered automatically
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